SKILLS

eCommerce: £250k turnover for Du Foyer in 1st year
Website Creation + Development: WordPress, WooCommerce, B2B, B2C
Social Media: Instagram, Facebook, LinkedIn, Twitter, YouTube, Scheduling
Content Creation: Blogs, Email Marketing, Branding, Digital + Print Ads, Graphics, Influencers, Brand Collabs, Newsletters
Paid Ads: Google, FB, Instagram, LinkedIn
Google Suite: Ads, Analytics, Merchant Centre, My Business, Search Console, Tag Manager, Trends
Business Management: Marketing Strategy, Budget, P+L, Product Mix
Software: Adobe, Microsoft Programs + Google Docs
Connected with all the right people to outsource if needed

• Create yearly marketing objectives + strategy for the Tsunami Axis brand to contribute towards achieving the overall business objectives (incl supporting + growing the TA brand in all team locations targeting different markets)

• Write blog posts + update the TA website via WordPress to improve SEO ranking (124% increase of website user clicks from Google Search in 6 months)

• Manage social media to target audiences, build brand awareness + user engagement. Instagram, FB, LinkedIn, Twitter, Hootsuite (100% increase of followers across accounts in 1 year. TA LI consistently ranks top for new followers + ER compared to competitors)

• Use MailChimp for internal/external newsletters to keep TA employees + clients up to date. (Implemented a clean contacts list from 13,000+ to 2,800 to target real people; beating industry average open rate by 1%)

• Use a mixture of GA, social media insights and Lead Forensics to review analytics and guide strategy for website design and social media content (increased site engagement as bounce rate halved and session duration increased 6.5x in 6 months)

• Manage brand collaborations, international influencers and affiliations with major brands such as Nike, ASOS, Amazon to build relationships + drive revenue for FITUNA

• Created WordPress website using WooCommerce plugin for FITUNA which was constantly developing to achieve better user experience + design requirements

• Adobe suite; Illustrator, Premier Pro, InDesign and Photoshop to create unique content, logos, brand guidelines, adverts, invitations

• Managing TA’s 20th anniversary event for 300 guests from TA’s employees, clients + suppliers

• Organise events for 10-100 people for all TA locations (London, Scotland, Germany)