£250,000 turnover in first FY, operating at 40% profit margin. Appointed as the first female + youngest head of division in the company (Tsunami Axis) to lead the home division D2C via a new e-commerce site called Du Foyer
DF sells luxury furniture, lighting and accessories D2C across the UK and EU (currently specialising in the home office). Responsible for the strategy and growth of the brand, forecasts, P&L management, logistics & operations, website development, woocommerce updates, product mix, regulations, branding, marketing, promotion – running all sides of the business
Develop the Marketing Strategy
Working with the DF Social Media Manager and the marketing teams of our suppliers to deliver concise and consistent messaging across our customer touchpoints. Every piece of content is created to inform people what we can do for them, tell them about our brand values, or show them the products we offer
Marketing strategy includes influencer marketing, email marketing, social media, newspaper printed adverts, advertorials and features, Google ads, FB ads, giveaways, brand collaborations…
Select the Product Mix
Updating our product mix selection to stay ahead of the interior home trends. Developing relationships and negotiating contracts with existing and new suppliers to provide our customers with what they want (or what they don’t yet know they want!) at the right price point
Design Website, UX & Automation
Constantly improving the website design with the objective of increasing conversions of customers to purchase. Striving to automate as much as possible to reduce admin and speed up processing: set up DF website to automate creating client invoices, tracking and sending order updates and integrating our website with our warehouse for stock management and fast order processing. Ongoing development of the brand, values and brand design package + logo. This is then implemented into the appearance and style of the DF website and marketing collateral
Build a New Sales Channel For Businesses
Using the platform as an opportunity to help employers deliver WFH packages to their employees, with a goal to provide short term cash injection + long term alternate revenue stream. Solving the problems of order processing, admin and logistical issues for Facility and HR managers
https://dufoyer.com/home-office-for-businesses/
Manage Operations + Logistics
Overseeing all operations of website from order processing to delivery to end customer. Choosing which logistics suppliers to partner with who match our brand values of high standards to deliver to the UK and rest of Europe. Continuing to improve upon the logistics process to improve customer satisfaction
Managing stock and warehousing internationally. Automating as much as possible to prepare for future growth, minimise admin and improve order processing speed
