Founder of FITUNA Ltd. Development of the brand, values, guidelines and brand design book+ logo. Hired SM Manager + university placement student as our Business Development intern
Directing Photoshoots for eCommerce Product Imagery + Marketing Collateral
Creative director of photoshoots, including the logistics of booking a photographer, shoot location, influencer model and ordering product. The purpose of this shoot was threefold:
- To get clean shots of the product suitable for the ecommerce store. These included close ups and all product angles.
- Promotional images for use across the website and social channels. This style was a more “lifestyle” and “natural” approach.
- Images of the influencer model for their bio page and personal use on their social channels to promote FITUNA.
Website Design and Creation
Created the FITUNA website using WordPress and the online FITUNA shop using WooCommerce
Generated original, branded content and photographed original product posts. Reposted UGC from our influencers across Instagram and Facebook to increase engagement from the community
Ran the social accounts for 2 years. Briefed a team at 303 London who ran the social accounts for 6 months. Employed and managed a social media executive for 6 months
Created branded story boards for product campaigns to be ran on Instagram Stories
Created interactive video content for Instagram stories to increase click-throughs
Used a mixture of scheduling platforms to plan the social content calendar; Later, Hootsuite and Buffer
Facebook Shop
Synced WooCommerce to the FITUNA Facebook Shop so products were automatically updated
Influencer and Brand Management
Managed brand partnerships, affiliations and influencer relations. One of our brand ambassadors below with a total following of 150,000+
Collaborated with major brands to produce authentic content for them by linking their brand to our influencers. This video was created for Vitamix by FITUNA using Adobe Premier Pro
Blogging
Created original blog posts for the FITUNA website to keep content fresh and updated to rank higher in Google Search
